My smart phone is changing the way I communicate with my friends and loved ones. Receiving text messages and tweets can still put the humanization in modern day communication. A debate I recently heard was how much personality brands should demonstrate through their social media outlets. The side in favor of personality argues that social media is a medium that brands can use to be more relaxed and informal with their customers. This sort of communication they argue helps humanize the brand and allows customers to feel connected in a different way than they are traditionally used to.