Friday, 12 October 2012

The Sweater Contest

Recently on my morning radio show, the Morning Hike we launched a contest where we're giving away a very comfy and attractive sweater. The premise behind this contest is to have our listeners use our social media platforms to nominate and share a story about a nice person in their lives. We have received positive feedback from our peers and listeners about this contest and are happy to say that the Morning Hike is dedicated to making our costumers happy.

The beauty about running a contest where people get to share a feel good story is that it makes you feel good to win something for a friend or just someone you admire for being a great person. Running contests can be difficult and making people want to enter them can be even more difficult.

Here is what I've learned. Make them about the listeners, make them about the costumers and empower them with the feeling of belonging to your community. Read the best entries out on air and share them on your social media platforms. The world is a crazy yet simple place. I say this because sometimes it's the simplest things that get people talking and sharing stories with each other.

When you run a contest keep this in mind. Simple is good, and feel good is always nice.

Here is a track by The Lumineers, a band we have started to play more of on the Morning Hike. Very good stuff in my opinion. I hope you enjoy this track and have a great weekend.


1 comment:

  1. Wow, The Lumineers are right up my alley - love me the rough n gritty bluegrass.

    Once again, you live up to your brand promise :)